造紙與包裝行業的生產目標

To succeed in the future, paper and packaging companies will, of course, still need to deliver financial performance – but they will also need to show how they are making a positive contribution to society and how they are helping in solving some of the world’s greatest challenges.

在未來，造紙和包裝公司要想取得成功，理所當然需要有良好的財務業績，但它們也需要體現企業的社會責任，以及幫助解決一些全球性挑戰的愿景。

With the planet’s limited natural resources, people have an increased awareness of the ecological footprint of a product. To attract the right talent, paper and packaging companies need to make sure that theirs is a place at which young people want to work. 

While for example, worker safety is commonly taken care of, the wood used in a paper mill should originate from sustainable plantations, and companies must take care of the needs of affected local communities.

由于地球上的自然資源有限，人們對產品的生態足跡有了越來越高的認識。為了吸引合適的人才，造紙和包裝公司需要確保公司是年輕人愿意工作的地方。

例如，工人的安全會得到重視，造紙廠使用的木材應來自可持續種植園，公司必須照顧企業所在地受影響的當地社區的需求。

Sustainability and Safety are some of the key aspects of a recent concept called Produce for Purpose. Sustainability in this regard means producing the ideal products at the lowest possible consumption of energy, water, and raw materials. In this case, thriving for sustainable processes can nicely match the economic targets of a company.

可持續性和安全性是“生產目標”這一新概念的關鍵指代?？沙掷m性意味著以盡可能低的能源、水和原材料消耗生產理想的產品。在這種情況下，為可持續發展而成長的過程可以很好地符合公司的經濟目標。

Safety was always first with the paper and packaging industry and this ONE aspect of produce for purpose that paper and packaging companies have always focused on is worker safety. This topic also has a huge impact on the ability to hire and retain employees.

在造紙和包裝行業中，安全始終是第一位的，而造紙和包裝公司一直關注的“生產目標”之一就是工人安全。這個話題對企業雇到新員工和留住老員工的能力都有巨大的影響。

Innovative concepts are being used to ensure workers’ well-being. For example, Russian metals producer NLMK together with SAP Innovations Lab have developed a pilot positioning system for shop-floor employees. They created a digital 3D model of their entire mill. In cross-linking different data sources, they can prevent accidents at work.

創新理念正被用于確保工人的福祉。例如，俄羅斯金屬生產商NLMK與SAP創新實驗室（SAP Innovations Lab）共同開發試用了一個面向車間員工的定位系統。他們為整個工廠建立了一個數字三維模型。通過交叉鏈接不同的數據源，以防止工作中的事故。

3D model of production facilitiy with workers

顯示工人位置的車間三維模型

Workers’ position can be determined precisely through wearable devices such as smart watches, and coordinates can be set into context of functional structures of the mill like a crane. The concept of geo-fencing (…don’t enter a certain area...) can be enhanced now: It dynamically defines no-go areas on demand, for example, only when a crane is in operation.

通過可穿戴設備，例如智能手表，可以精確地定位工人的工作位置（注：這一技術有考慮員工工作中的隱私需求嗎？與工作區域裝視屏監控一樣，將會帶來一些爭議）。坐標也可以設置到工廠如起重機的功能結構活動區域中。地理圍欄的概念（…不要進入某個區域…）現在可以得到增強：可以根據需要動態定義禁止區域，例如，只有在起重機運行時。

There are further examples of how technology can help dealing with hazardous situations that occur frequently: If a device’s hood is open for maintenance, and high-voltage installations are exposed, workers are expected to stay away from that area. But the geo-fence can be refined based on related data from staff members' records of the HR area. For example, a maintenance engineer, who qualified for high voltage work, is even expected to enter the respective area and execute on a maintenance task.

還有更多的例子可以說明，技術如何幫助處理經常發生的危險情況：如果設備的防護罩打開以進行維護，高壓裝置暴露在外，則工人應遠離該區域。但地理圍欄可以結合員工在人力部門的記錄數據調整。例如，有資格從事高壓工作的維護工程師，可以要求進入相應區域執行維護任務。

As mentioned before, companies need to think about consumption of wood, water, and energy, but that’s not enough: consumers expect traceability of the products they buy. That includes consumer goods, of course, but also the packaging used for protecting those goods. Thus both consumers and CPG companies expect paper & packaging producers to run a fully transparent and seamless chain of custody in these regards.

如前所述，企業需要考慮木材、水和能源的消耗，但這還不夠：消費者期望他們購買的產品具有可追溯性。當然，這包括消費的商品，但也包括用于保護這些商品的包裝。（注：如外賣食品包裝）因此，消費者和CPG（a）公司都希望造紙和包裝生產商在這些方面運行一個完全透明和無縫的監管鏈。

But it doesn't stop at producing goods, and for example recycling is already in everyone's mouth. Paper is already recycled at high rates in some countries, but many applications are still designed for single-use. There is a huge potential in better understanding material flows, and carbon footprint associated with producing, recycling, and re-producing goods. And there is a huge potential in designing single-use products for better recyclability - and that surely applies to plastics packaging, too!

但這并不僅僅局限于生產商品，例如，回收利用已經成為每個人的口頭禪。在一些國家，紙張的回收率已經很高，但許多應用仍然是為一次性使用而設計的。因此，在更好地理解與生產、回收和再生產商品相關的物料流和碳足跡方面，仍有著巨大的潛力。在設計一次性產品，以提高可回收性方面有著巨大的潛力——這當然也適用于塑料包裝！

備注a：消費包裝商品（CPG）是普通消費者日常使用的，需要隨時更換或補充的物品，如食品、飲料、服裝、煙草、化妝品和家用產品。雖然消費者對CPG的需求基本保持不變，但由于市場飽和程度高、消費者轉換成本低，從而造成這是一個競爭激烈的行業，消費者可以輕松、廉價地轉換其品牌忠誠度。

Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. While consumer demand for CPGs largely remains constant, this is nevertheless a highly competitive sector, due to high market saturation and low consumer switching costs, where consumers can easily and cheaply switch their brand loyalties.